Leisl Vale

This study aimed to reveal how the Brian Lamb School of Communication at Purdue University can better promote itself to students. Data from a survey sent out to current Purdue students was analyzed to create specific and practical recommendations for the Brian Lamb School of Communication. An explanation of the instrument used and the quantitative data analyses are provided, as well as a discussion section which includes qualitative data analysis.

This paper is the report of an independent consultation company’s recommendations to Chase Bank for changes to its college student checking account package. An overview of Chase’s current marketing efforts and market situation, as well recommendations for changes Chase Bank can make to its current package to make it more competitive.

Commonly known as “the Valentine’s Day Massacre,” Marjory Stoneman Douglas was targeted by an active shooter on February 14, 2018. Many failures on the part of the Broward County Sheriff’s Office directly led to several deaths, and yet, the department failed to respond appropriately to the crisis. This paper analyzes the Broward County Sheriff’s Office’s response and offers suggestions on what the department could have done to better communicate with the community after the tragedy.

This report analyzes the ethics of Mike McCloskey’s response to the Fair Oaks Farms animal abuse video, released by Animal Rescue Mission in June 2019. The report is mainly focused on analyzing his response, but some commentary is provided on other companies’ responses as well as the public’s reaction to McCloskey’s response. It is key to note that this report does not aim to discuss the ethics of factory farming as a whole.

This project summarizes a proposed campaign plan for Cineworld’s merger with Regal Cinemas in the United States. Included is the context of the merger, key audiences, objectives for each audience, key messages, and evaluation methods for each objective. Additionally, five examples of campaign messages are included in the appendices.

This assignment demonstrates media kit preparation. It includes several parts including leadership, logos, photos, FAQs, etc. the media could use to build a story.

This assignment demonstrates media pitch writing. It also includes an infographic the media can use when building the story for the news.

This assignment demonstrates research and planning abilities. It includes a pitch for the company to create a strategic plan centered around heart disease in women.

This assignment demonstrates speech writing abilities, specifically speeches of introduction.

This infographic is created as if it were sent to donors who gave to the Compass Program in 2017.

This infographic outlines some key events in Samford University's history.